Final Expense is marketed to people who may want affordable coverage to help loved ones with end-of-life expenses. We mail first-class postcards to people who match your selected demographics; the card notes we've been trying to reach them about their benefits and asks them to call a toll-free number, with a disclaimer that we're not affiliated with or endorsed by any government agency and that a licensed agent may contact them.
How a lead is created
The consumer calls and enters the unique Benefit ID from the card, which identifies them by name. They hear a short message about Final Expense and can answer up to three keypad questions — phone number, age, and beneficiary. As soon as they enter their Benefit ID a lead is generated, texted to you in real time, and captured in your lead portal.
Demographic targeting
You can customize the demographics of your target audience with guidance from our team. We'll provide data estimates based on your selections so you know the order can be supported over the long term.
Who it works best for
IVR leads turn around quickly because the lead is captured the moment a prospect calls in. Agents with strong phone skills tend to do best — you're reaching people fast, often before they've heard the full details, so a confident first call matters.