We're writing the long-form FAQ with our fulfillment partner. Until it's published, here are the basics every agent asks about — and a line straight to us for anything else.
How does ordering work?
Pick a program and choose your counties. For fresh data you take whole counties (each at its full weekly count) and they're locked to you; for aged data you choose the exact quantity of leads you want per county and counties aren't exclusive. Either way, get to the program minimum. Every order is a weekly subscription: pieces go out Friday, the full first week is charged at checkout, then billing runs every Wednesday 1 PM Eastern. Weekly orders have a 4-week minimum; after that you can pause or cancel anytime. Pay with any major card or bank transfer.
How is pricing calculated?
Pricing is per thousand pieces (CPM). Mortgage Protection IVR is $700 CPM fresh / $660 aged; Mortgage Protection Mail-Back is $740 fresh / $700 aged; Final Expense IVR is $670. A 1,000-piece order of MP IVR fresh is $700. No setup fees, no contracts.
What's the difference between fresh and aged data?
Fresh data uses the most recent records and carries the highest response rates — you take a whole county and it's locked exclusively to you. Aged data uses older records at a lower cost (response rates run about half of fresh), and it isn't exclusive: you pick the exact quantity of leads you want per county, and the same county can be worked by more than one agent. You choose fresh or aged when you order.
IVR or mail-back — what's the difference?
IVR programs mail a postcard with a toll-free number; when a prospect calls and enters their PIN, a lead is texted to you in real time and saved to your lead portal. Mail-back programs send a response card with a prepaid return envelope — intent tends to be higher, but leads return over several weeks.
How do leads come in?
For IVR programs you get a real-time text the moment a prospect responds, plus the lead in your in-app portal. Mail-back leads are captured from returned response cards and added to your portal.
Is there a minimum commitment?
Weekly orders run for a 4-week minimum. After your first four weekly drops you can pause or cancel anytime — there's no long-term contract beyond the initial four weeks.
How do I add or remove counties?
You can add counties to your weekly order anytime from your order page — each new county takes its full weekly count and applies at the next Wednesday billing. To remove a county or swap territory, contact your lead coordinator and they'll handle the change for you.
Can I pause my weekly order?
Yes. You can pause a weekly order for up to 2 consecutive weeks right from your order page — no pieces mail and no charges run while it's paused. If you don't resume by the 3rd week, the order is automatically cancelled and its counties are released. Resume anytime within that window to pick right back up.
When do I confirm my weekly order each week?
We email a confirmation of your upcoming order every Monday. Your order proceeds automatically — but if you want to change counties, pause, or cancel for that week, make the change by Wednesday at 12:00 PM Eastern. Anything submitted after that deadline applies to the following week. Pieces drop that Friday.
How are counties assigned?
Counties are awarded first-come, first-served across the platform. When you place a weekly order, your counties are reserved to you and removed from availability for everyone else. If two agents request the same county, it goes to the earliest order — later requests are notified it's unavailable and can choose a nearby county.
Can someone help me pick stronger territory?
Absolutely. Our lead coordinator works with you directly on order adjustments and can set up a quick 10–15 minute call to review your performance and identify stronger counties based on return rate (RR%) — a simple way to optimize your results over time.
What happens if my order falls short?
If we can't fulfill the full quantity in a given week, we prorate the billing and either add the missing pieces to the next drop or issue an account credit if the shortfall persists.
